If there were a richter scale of “UGH…😩” when it comes to frustration in the Roadpreneurial world, these statements would top the list: What exactly do you dooooo?

That’s a big problem for Roadpreneurs, specifically, because we’re asked this more often than the average Joe since we meet so many new people at campgrounds. The question of What do you do? comes up frequently when chatting with new campers at the dog park or around the campfire.

And when you struggle to answer that question, it can make you do things like hit the other person with some jargon-filled response, over explain your business, or, worse yet, cause you to shy away from that spotlight that was just shone on you because you suddenly aren’t confident in what you have to say.

Despite you being wicked smart and crazy helpful, you’re now left fumbling around trying to justify your worth to the person on the other side of the conversation. That lack of rock solid confidence in your ability to quickly and succinctly share what you do can rapidly lead to:

1. A sea of self-doubt

2. A self-misperception that what you offer isn’t as valuable as it is

Not being able to share your ideas and your business in one short sentence is one of the leading causes of imposter syndrome.

Not being confident in how you share your message will cause you to get defensive as you try to pick up the pieces of all the gobbly-gook that poured out of your mouth and put them together into a clear vision for all the goodness you offer.

Not being clear in what you offer will leave you feeling like “just another” coach/podcaster/creator, rather than the unique and charismatic person you know you are on the inside.

These feelings are exactly why, in Module 1 of the  Roadpreneur School , we work hard on finding your ONE BIG IDEA. That one statement that can help you say, with SO MUCH CONFIDENCE, how you show up in this world. And that one statement can also help you know what to say yes to and what boundaries to put up in your business.

Want a simple exercise to help you with this?

I coached someone through this while folding laundry and watching Christmas movies on Thursday night. She sent me an excited message on Facebook saying, “Hey Kim! If you need an RV guest on your podcast hit me up!” That kind of message is one I’d typically ignore because there’s no meat or storyline to it, but I knew this woman after having been one of her mentors inside another coach’s program (a coach who did not teach about the importance of messaging, clearly).

As we moved down the rabbit hole, she made every error in the book around sharing what you do with others:

• She talked about her story but didn’t include anything about what would interest our audiences
• She begged to be able to promote her own podcast when she assumingly appeared on the show, yet we hadn’t even established what her business was about
• She then called my podcast by the wrong name and admitted to having never listened to it

The question I kept asking of her, which would’ve saved a lot of heart ache on both sides of the conversation was this — so what?

If you’re stumbling around the dog park trying to answer this same question, I encourage you (just like I encouraged that sweet woman) to answer the question, so what?

To do that, fill in this blank:

I help _______ go from __[current struggles]__ to __ [where they wish they could be].

For example, my “so what” statement or one big idea is, I help RVers take their entrepreneurial dreams and turn them into a business they can run from the backroads.

That statement is clear because it shows who I help and why they should come to me to get from point A (dreaming of entrepreneurship) to point B (running a lucrative business from the backroads).

When you give a one-sentence description like that to the person asking, what do you dooooo?, they’ll immediately know what’s in it for the people you help. You answer the question, “so what?” by sharing why your business is so transformative and valuable.

Want help teasing out your message? That’s where we begin inside the Roadpreneur School.

And you can enroll right now to stop that imposter syndrome from creeping in during your holiday camping trips or into 2023 when everyone inevitably will be asking you about what you do.